A private development record for each player: what they're working on, how it's going, the match moments that show it — shared with their family.
Built on a season of real matches at a grassroots academy: 382 tagged moments, 22 goals placed on the pitch and in the goal, one record per child.
Nearly every shot so far has been with the right. A defender who knows that can show him onto the left; a shot with either foot is twice as hard to stop.
Parents pay for development they mostly can't see. Sessions happen on a Tuesday night; the match is a blur from the touchline; the report comes twice a year. KickForward shows them, match by match, what your coaches are doing and that it's working.
A coach sets what a player is working on, in their own words. Each objective carries the clips that show it and the numbers that back it — the left-foot count, the tackles won, the shots on target.
September's assessment sits next to December's and March's. The record follows the player through age groups and coaches, so the story isn't lost every time a group is reshuffled.
A family that can see their child getting better is a family that renews. The parent's page answers "how's he doing?" before they have to ask you in the car park.
Tag a match in an evening from the video. Objectives are suggested from the record — the rules, not a robot — and a coach adds, edits or dismisses them. Corrections are one click, from anywhere a moment is shown.
Every family signs in and sees exactly one child: theirs. No names on the shared pages, no league table of seven-year-olds, no lost tackles on a parent's screen. Coaches never see a spreadsheet.
Your badge in the header, your colours, your domain. Everything you record is yours to export — a workbook a coach can hand to any tool they like.
Their child, and only their child. One page, one story, top to bottom.
Ten minutes after a match, an evening when the video's up.
The coach logs goals, kick-offs and who's on, as it happens. Works with no signal at the ground.
Video up, tagger open. Every moment gets a player, a place on the pitch and — for a shot — where it went and with which foot.
Overnight, everything tagged is folded into each player's record and every page rebuilds. Nobody runs anything.
Their child's page, with the weekend's moments and a note from the coach. The objective has one more clip on it.
Every line is a rule over the record — a count, a share, a comparison — with how many moments it rests on. Nothing is generated; nothing is guessed. Coaches see it, act on it or dismiss it. Parents see the outcome: an objective in a coach's words.
14 of 23 tackles lost. The willingness is there; the timing is what to work on.
A pilot is a season with one squad: we set up the club, the coaches tag, the families sign up. If the parents don't ask for the other age groups by Christmas, we've both learned something.
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